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Case study / 3D · Experiential · 3D Environment · Virtual Experience

Virtual Event Design

3D environments and spatial design for a virtual event experience.

Project Type
Commercial
Year
2020
Elevated view of the exhibition hall, illuminated booth structures and colored paths

Project overview

This project explored the design of a virtual event environment through a collection of interconnected architectural and exhibition spaces.

My work covered the 3D production and rendered environment imagery shown here, from the exterior approach and reception areas through to the larger exhibition hall.

The Hall in Motion

Elevated hall camera move

The elevated view reveals the booth rows and circulation paths together.

Arrival / Exterior

The approach runs through a landscaped courtyard between two buildings. The open sky, planting and paths set a different scale and atmosphere from the enclosed event spaces.

Landscaped courtyard between two buildings, with paths and a central water feature
The landscaped approach.
Closer view of the courtyard path, planting and water feature
Closer to the courtyard entrance.

Courtyard approach

A short move down the landscaped approach.

Reception

The warm reception alcove brings the view down to an interior scale. The display is set into the wall and framed by the surrounding materials and lighting.

Front view of a reception counter beneath an integrated screen
Reception counter and screen surround.
Warm reception alcove with a display integrated into the back wall
The reception alcove and its integrated display.

Reception alcove

A short view of the integrated display in context.

Exhibition Environment

From above, the exhibition hall reads as a series of modular booths around a central circulation space. Colored routes across the floor give the layout a clear hierarchy and make the relationship between the booths easy to read.

At eye level, the angular light structures, booth materials and integrated signage define each space while keeping it connected to the wider hall.

Elevated view across the hall showing booth rows, kiosks and floor paths
Booth rows and circulation from above.
Front view of a booth with an illuminated truss and integrated signage
The booth frontage and lighting structure.
Wide booth view with seating, a counter, signage and angular ceiling lights
A booth within the exhibition hall.
Wide floor-level view between booths with a blue circulation path
The main circulation space at eye level.
Floor-level view of the exhibition hall, angular ceiling lights and wide blue path
The hall at floor level.

Exhibition booth reveal

The changing view shows how the lighting and signage sit within the booth structure.

Camera Work

The elevated hall move shows the layout as a whole. At floor level, the camera makes the booth fronts, lighting and open circulation space read at visitor scale. The courtyard clip gives the same sense of approach before entering the event environment.

Floor-level hall camera move

A short move through the hall from visitor height.
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