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Case study / Unreal Engine · 3D · Character Animation · Real-Time · Interactive · Experiential · Simulation · Motion / VFX · Display Content

Infosys — MWC Barcelona 2024

Interactive Holographic Avatar & Large-Format Visual Content

Project Type
Commercial
Year
2024
Client / Company
Infosys

Interactive Avatar Experience

On-site footage of the avatar running on the exhibition display.

Project overview

Produced as part of my work with Charles Elena for Infosys' presence at Mobile World Congress Barcelona 2024.

At the center of the experience was a real-time digital avatar created in Unreal Engine and presented as a holographic character inside the exhibition space. The avatar was connected to GPT-3, allowing visitors to approach the installation and hold a live conversation directly with the character.

My work focused on the visual and 3D production of the experience, including Unreal scene setup, character animation, simulation, lighting, rendering and preparation of content for the physical display system.

Alongside the interactive avatar, I produced additional animated content for unconventional and large-format displays throughout the booth, including procedural coral visuals and other motion-based material.

Live at MWC Barcelona

Media / 02

Large-Format Environmental Visuals

Bright coral graphics spanning the horizontal LED bands and counters of the Infosys booth
Procedural coral visuals deployed across the booth’s large-format LED surfaces at MWC Barcelona 2024.

Production Process

Coral camera tests

Camera tests comparing framing and viewing angles for the display content.

Coral composition from a raised frontal angle
Camera test 01
Coral composition from a lower side angle
Camera test 02
Coral composition in a flatter profile view
Camera test 04

Coral source animation

Coral asset and material development

Representative texture and material maps used in the coral assets.

Pink and violet coral base color texture atlas
Base Color
Purple coral normal map
Normal
Grayscale coral roughness map
Roughness
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